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WBCA

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Nifnity Signs Multiyear Contract with WBCA.

Nfinity Shoes, the first woman’s performance team sport footwear company, announced today that it will debut a revolutionary women’s basketball shoe – the first of its kind in the marketplace – at the 2009 NCAA® Women’s Final Four® in St. Louis.

Nfinity will host the official “Nfinity After Party” on April 5, 2009 from 11:00 p.m. CST until 2:00 a.m. CST at the Hyatt Regency St. Louis in the Promenade Ballroom.

Nfinity recently signed a multi-year sponsorship deal with the Women’s Basketball Coaches Association (WBCA). The agreement is part of Nfinity’s goal to make a profound difference in the lives of female athletes by providing footwear specifically designed for their physiology.

“The WBCA is proud to team up with Nfinity Shoes as they delve into the women’s basketball arena,” said WBCA CEO Beth Bass.  “It is encouraging to see a company truly take concern for the health, fitness and continued growth of our game.  We are thrilled to be making this addition to our WBCA National Convention family!"

“We are proud to partner with the WBCA and play a role in their effort to foster and promote the development of basketball as a sport for all women and girls,” said Tate Chalk, Nfinity Shoes CEO.  “Nfinity believes that the same amount of time, research and technology should be used in the engineering of women’s shoes to allow for competition at the highest level.”

About the WBCA
Founded in 1981, the WBCA promotes women’s basketball by unifying coaches at all levels to develop a reputable identity for the sport and to foster and promote the development of the game as a sport for women and girls. For additional information about the WBCA, please visit wbca.org

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